Research
Rigorous Scholarship at the Intersection of Practice and Theory
Betty's research examines how organizations, individuals, and educational institutions adapt to the forces reshaping global business — from AI adoption to cultural dynamics in multinational settings.
Overview
Research Orientation
Betty's research is characterized by a scholar-practitioner's attention to organizational reality. Her work draws on her background in multinational firms to formulate research questions that matter beyond the academy — examining how global, technological, and cultural forces shape management, learning, and institutional life.
Her scholarship appears across journals in business, management, organizational and educational research. She pursues interdisciplinary work that bridges management theory, cross-cultural psychology, educational science, and technology studies.
Betty is particularly interested in how individuals and organizations make sense of disruption — whether that disruption comes from internationalization, AI, sustainability transitions, or shifting workforce expectations. The connective thread across her research is a commitment to understanding learning, adaptation, and human agency in complex organizational settings.
Scholarship
Research Themes
Betty's work is organized around three intersecting themes — each grounded in organizational realities she has observed directly and examined rigorously.
AI, Learning, and Organizational Behavior
How do artificial intelligence and related technologies reshape learning, negotiation, and professional interaction? Betty’s emerging work in this area examines the role of AI in business education and organizational behavior, with particular attention to negotiation, communication, and learning outcomes. This stream is still developing, but it is already anchored by work on AI-mediated contract negotiation, AI literacy among college students, and her SUNY AI for Public Good fellowship.
Related work includes:
- Gender Role in AI-Mediated Negotiation
- AI Literacy and Learning Outcomes Among College Students
- Curriculum design for AI literacy in business education
Global Identity, Culture, and International Business
Betty’s most established research stream examines how culture, identity, and organizational context shape behavior in international and multinational settings. Her work explores global identity, employee engagement, parochialism, intercultural competence, and the broader human dimensions of globalization. Across this stream, she studies how individuals and firms navigate difference across borders, and how identity, fit, and social context influence organizational outcomes.
Related work includes:
- Sustainablity of MNEs' Internationalization
- Essentialism, Bi-cultural Identity & Career Patterns
- Global Identity and Dyanamic Capabilities of EMNEs
- Culture Fit and Employee Engagement in Foreign Subsidiaries
- Parochialism and Implications for Chinese Firms’ Globalization
Innovation, Pedagogy, and Experiential Learning
A third stream of Betty’s scholarship focuses on how business students develop practical and interdisciplinary understanding through innovative teaching approaches and experiential learning. Her work in this area examines international business pedagogy, virtual service-learning, entrepreneurship competitions, LEGO® SERIOUS PLAY®, and social impact education. Across these projects, she is interested in how reflective, applied, and collaborative learning experiences help students connect business knowledge to real-world problem solving.
Related work includes:
- Encompassing Diversity through Virtual Service Learning
- Improving Intercultural Competence in the Classroom
- Teaching Social Impact Measurement to Enable Socially Savvy Decisions in Business
- Entrepreneurship education and student innovation
- LEGO Serious Play and facilitation-based learning
Scholarship
Selected Publications
A representative selection of Betty's peer-reviewed work. Full publication list is available in the downloadable CV.
Technofeminism at Work: AI-Mediated Negotiations and the Reproduction of Gendered Communication Norms
Examine how artificial intelligence reshapes gender dynamics in workplace negotiation, with particular attention to human-AI interaction, communication patterns, and the ways gendered norms may be reproduced or reconfigured in organizational settings.
Learning in AI-Augmented Environments Through Dual Pathways of AI Literacy
Examine how technical, cognitive, and social-ethical dimensions of AI literacy shape students’ learning processes and perceived learning outcomes in AI-augmented higher education environments.
East Asian American Cultural Essentialism
Explain the psychological factors driving the individual differences between East Asian Americans who break through the bamboo ceiling and those who do not.
Culture Fit and Employee Engagement in Foreign Subsidiaries
Examine how culture fit between the organizational and societal levels is manifested through human resource management practices at the foreign subsidiaries of MNEs.
Teaching Social Impact Measurement to Enable Socially Savvy Decisions in Business
Provides a general educational framework to teach social impact measurement and to aid students in learning to make socially savvy decisions through an applied learning project.
For a complete list of publications, conference presentations, and working papers, please download the full CV.
Scholarly Presentations
Conferences & Presentations
Annual conference presenter and session organizer; member of track committees and reviewer.
Presentations in international management, organizational behavior, and management education divisions.
Fellow presenter on AI ethic in teaching and learning, and responsible AI application in research workflow.