Professor & Scholar-Practitioner
Jing Betty Feng, PhD
Professor of International Business · AI,
Innovation, and Workforce Learning
A professor, academic leader, and SUNY AI for Public Good Fellow whose teaching, research, and public-facing work are grounded in prior experience at multinational firms — bringing organizational insight into the classroom, scholarship, and community partnerships.
- SUNY AI for Public Good Fellow AI Initiative
- Academy of International Business Member & Service Leader
- AACSB Accreditation Assessment Leadership
- Grant-Funded Scholarship Multiple Funded Initiatives
- Innovation Challenge Faculty Lead
Teaching, Research & Engagement
Areas of Focus
Betty's work spans four interconnected domains — each informed by global industry experience and a commitment to applied, human-centered learning.
AI and Business Education
Integrating AI literacy, responsible technology adoption, and human-centered design into business curricula and organizational learning.
Global Business and Cross-Cultural Learning
Examining international management, cultural dynamics, and the organizational challenges of operating across national contexts.
Innovation and Experiential Education
Designing learning experiences that connect theory to practice through entrepreneurship, competition, and project-based engagement.
Sustainability and Workforce Development
Partnering with regional organizations on workforce learning, sustainability initiatives, and inclusive economic development.
Academic Philosophy
Scholarship Grounded in Practice
Before entering academia, Betty worked in global firms across multiple industries and geographies. That experience didn't stay in the past — it shapes every course she teaches, every research question she pursues, and every partnership she builds.
Read the Full Story"The most effective educators bring the complexity of the real world into the classroom — not to simplify it, but to help students develop the frameworks to navigate it. My years in multinational firms gave me that complexity firsthand. Academic scholarship gives me the tools to make it legible."
— Jing Betty Feng
This scholar-practitioner identity — professional experience interpreted through rigorous scholarship — defines Betty's approach to teaching, mentorship, curriculum design, and interdisciplinary research.
In the Classroom
Teaching Snapshot
Betty teaches at both undergraduate and graduate levels, designing courses that link disciplinary theory to organizational reality.
Courses Taught
- International Business Strategy
- Cross-Cultural Management
- AI and Business Innovation
- Negotiation & Decision Making
- Entrepreneurship & Venture Design
- Sustainability in Global Business
Curriculum Development
- AI literacy modules for business students
- Workforce development non-credit programs
- Interdisciplinary sustainability curriculum
- Experiential entrepreneurship courses
Teaching Philosophy
- Theory connected to organizational reality
- Global and cross-cultural awareness
- Problem-solving through active learning
- Ethical reflection on emerging technology
Beyond the Classroom
Leadership & Impact
Betty's leadership extends from curriculum and program development to grant-funded initiatives and regional community engagement.
Academic Leadership
Committee and program leadership, faculty development, and disciplinary service through AIB and other associations.
Grants & Funded Work
Multiple funded initiatives spanning AI education, workforce development, and sustainability research partnerships.
AACSB & Assessment
Supporting accreditation-aligned assurance of learning, societal impact reporting, and institutional quality improvement.
Community Engagement
Regional partnerships in Long Island, offshore wind workforce development, MWBE initiatives, and sustainability programs.
Scholarship
Research Themes
Betty's scholarship is organized around three intersecting themes that connect organizational theory, global context, and applied learning.
AI, Learning, and Organizational Behavior
How organizations and individuals adapt to AI — examining learning processes, behavioral responses, and managerial implications of AI adoption across industries.
Global Identity, Culture, and International Business
Cross-cultural dynamics in multinational contexts, global organizational identity, sustainablity of MNEs, and the human dimensions of global business strategy.
Innovation, Pedagogy, and Experiential Learning
How innovative teaching methods — from design thinking to entrepreneurship challenges — develop practical capabilities and disciplinary understanding in business students.
Selected Honors, Fellowships & Recognition
Collaboration & Engagement
Open to Speaking, Collaboration,
and Cross-Sector Partnership
Betty welcomes invitations for talks, workshops, panels, and academically aligned partnerships in AI education, global business, innovation, and workforce development.