About
Scholar, Educator, and Global Practitioner
A professor whose academic work is inseparable from the organizational realities she encountered across multinational industry settings.
Biography
Jing Betty Feng, PhD
Dr. Jing Betty Feng is a Professor of Interational Business and SUNY AI for Public Good Fellow whose teaching, research, and public-facing work sit at the intersection of AI, global business, innovation, and workforce learning. She brings to academia more than a decade of experience working in and alongside multinational firms across industries and geographies — a foundation that continues to shape her scholarship and her approach in the classroom.
Betty's teaching portfolio spans undergraduate and graduate levels, covering international business strategy, cross-cultural management, innovation and entrepreneurship, human-centered AI and business decision-making, and sustainability in global contexts. She is committed to designing courses that treat theory not as an end in itself, but as a set of frameworks for navigating organizational complexity.
Her research examines how individuals, organizations, and educational institutions adapt to the forces reshaping global business — from the diffusion of artificial intelligence to shifting cultural dynamics in multinational settings. She pursues this work with a scholar-practitioner's commitment to relevance: her research questions emerge from real organizational problems, and her findings speak to both academic audiences and working professionals.
Beyond the classroom and laboratory, Betty is an active academic citizen. She has served in leadership roles at the Academy of International Business Teaching and Learning Shared Interest Group,led grant-funded initiatives in workforce development and AI education, and contributed to AACSB accreditation and assurance of learning processes. She has also developed and led the Innovation Challenge, a signature experiential program that connects students with real-world entrepreneurial problems and regional partners.
Betty is based in the New York metropolitan area, where she maintains community and research partnerships across Long Island's workforce, sustainability, and economic development ecosystems. She welcomes collaboration with academic peers, grant partners, conference organizers, and mission-aligned organizations.
Academic Philosophy
Where Practice Meets Scholarship
"My years in multinational firms weren't a detour — they were my fieldwork. Every negotiation across cultural boundaries, every organizational transformation I participated in, every gap between what textbooks predicted and what actually happened: that's the material I bring back into the classroom."
— Jing Betty Feng
Theory Connected to Organizational Reality
The most durable learning happens when students understand not just a concept, but where it breaks down in practice. Betty designs courses that surface that friction deliberately.
Globally and Cross-Culturally Informed
Business education that ignores cultural and institutional context produces professionals ill-equipped for a global economy. Betty draws on her international background to ensure global awareness is embedded across the curriculum.
Responsive to AI and Emerging Technologies
The changing role of AI in organizations is not a trend to be noted in a footnote — it is a transformation that requires updated frameworks, updated pedagogy, and ongoing ethical reflection.
Committed to Interdisciplinary Depth
The most important business problems are not solved within a single discipline. Betty actively integrates insights from management, psychology, sociology, and educational science into her teaching and research.
Professional Foundation
Industry Experience
Before entering academia, Betty held professional roles in multinational organizations across multiple industries and international contexts. This experience is not historical context — it is the foundation of her scholar-practitioner identity.
Global Firm Experience
Multinational Corporate Roles
Multiple Industries & Geographies
Worked across business functions in multinational settings, gaining direct exposure to cross-cultural management, organizational strategy, international operations, and the day-to-day complexity of global firms.
Leadership & Strategy
Organizational Leadership
Cross-Functional & Cross-Cultural Teams
Led and collaborated with diverse teams, navigating the cultural, institutional, and strategic challenges of global business — the same challenges her students now study.
Transition to Academia
Entering Higher Education
Academic Career in Business
Brought industry expertise into the academy — not to replicate it, but to subject it to rigorous scholarly inquiry. The result: research and teaching grounded in organizational reality.
Full career history is available in the downloadable CV.
Present Focus
Current Areas of Work
AI and Learning
Developing AI-informed curricula, studying AI adoption in organizations, and applying for grants at the intersection of technology and education.
Global Culture & Identity
Researching cross-cultural dynamics, global identity in MNEs, and international business education in a shifting geopolitical landscape.
Innovation & Entrepreneurship
Leading experiential learning programs and researching how entrepreneurship education can be made more applied and globally relevant.
Workforce & Sustainability
Partnering with regional organizations on workforce development, sustainability transitions, and MWBE economic inclusion initiatives.